“If everyone is moving forward together, then success takes care of itself” (Henry Ford). We always try to make sure that the interests of all parties are aligned. In other words, we will always make sure that engineers, management and customers are always looking towards the same direction and are rewarded by the same outcome. We do like human virtue (and heavily rely on it), but we also like when all natural egoistic tendencies also happen to coincide with common interest. A tried and true recipe for long-term success.